Giving life to an object, finding its personality traits, highlighting what makes it definable. We constantly project the image of an object on us to feel elegant, soberly or playful. On short, to be in the same way that object is. My project takes the chairs and transforms them into people, showing my vision about each of them. There shouldn't be the question why, this series is an experience, mine and viewer's. It doesn't answer to a question, it shows a way of looking at a fact: that we choose objects to feel in a certain way.
This project started in 2013 at a workshop with Alessandra Sanguinetti. She sent me to document an upholstery and to take a portrait with the owner of that place. The portrait was awful but an idea was born after seeing a white chair with a broken arm. What if this chair would be a women? What age would she have? I wrote this idea down and I went back to my country. After one year I returned to San Francisco and I started to put everything together. I did the portraits of the chairs first and when I felt I had enough to tell my story I began printing them. I looked at each print and I began to write the kind of person they inspired me. It was like the creation of a character for a movie, a process that I think I enjoyed most in constructing this series. I asked all my friends from San Francisco to help me find the people I imagined and then it came the part with the clothing. For each chair I tried to exploit the story that was already there and to make a balance between aesthetic and narrative. I chose to do this project as a bet with my imagination and my film director abilities working with each character to convey different feelings and thoughts.